The BBA was treated to a highly informative presentation at its recent Pop-Up Breakfast With Benefits! The topic of the hour was: The Impact of Influence: Understanding the Value of Social Media. Houston-based social media specialist Jillian Goltzman led a presentation dissecting how and why every brand should be using social media marketing to expand its reach and increase its ROI. She provided insights on how companies of any size can produce quality content and create partnerships with online personalities to raise awareness and move the needle. With a multitude of social media networks at your fingertips, Jillian shared a high-level understanding of each platform and its impact, helped attendees to identify which networks are best for their company, and explored the beginning steps to building blogger relationships.
Jillian Goltzman is a writer, social media consultant and motivational speaker sharing tales in style, millennial influence, and social good. She produces Cup of Charisma, a resource for millennial women to find give back while in style. Jillian and her projects have been featured on Houston Chronicle, Racked.com, Architectural Digest, Weddings in Houston magazine, Houstonia magazine, and Fodor's Travel Guide. She is the chapter president of The Blogger Union's Houston chapter, an organization built to educate bloggers and build community over competition.
Needless to say, the BBA is eagerly anticipating a follow-up to this wonderful presentation!
CLICK HERE TO CHECK OUT HER PRESENTATION